Melbourne radio host Brendan Fevola has dropped a bombshell declare that can undoubtedly ruffle feathers within the Australian radio business.
The co-host of Fox FM’s Fifi, Fev & Nick – which is owned by means of Southern Pass Austereo – stated he’d been advised that Kyle and Jackie O’s extremely common breakfast display (which airs on KIIS FM in Sydney) is ready to air in Melbourne as smartly from subsequent yr onwards.
Talking on Fox FM on Monday morning, Fevola advised listeners he had won a telephone name from somebody who works within the radio business in Sydney.
“He stated, ‘You may have festival subsequent yr. Somebody in our town is now gonna be in Melbourne,’” Fevola recalled. “Kyle and Jackie!”
Fevola made his emotions recognized instantly, insisting Kyle and Jackie O wouldn’t paintings as a breakfast display in Melbourne.
“That’s now not the suitable DNA,” the previous AFL famous person stated. “That’s a Sydney display. Without a doubt they’re now not coming to Melbourne … What the hell?”
Co-host Fifi Field agreed, announcing concerning the Sydney-based stars: “You will have to be in Melbourne whilst you’re broadcasting to Melbourne.”
Recently, the KIIS FM breakfast display in Melbourne is hosted by means of Jason Hawkins and Lauren Phillips.
If Fevola’s intel is correct, it could see Jase & Lauren scrapped subsequent yr in favour of syndicating the Kyle and Jackie O Display.
In line with the declare, a spokesperson from ARN (which owns the KIIS FM stations) advised information.com.au: “We don’t touch upon hypothesis and don’t have anything additional to mention.”
Sandilands has prior to now made no secret of his want to have The Kyle and Jackie O Display networked Australia-wide.
In an interview again in 2021, he advised information.com.au he concept ARN should ditch the local breakfast shows in each and every town and broadcast his program as a substitute.
“Why wouldn’t you community this breakfast display?” Kyle stated. “I believe whoever is working the entire joint right here mustn’t be the entire quid in the event that they don’t realise: You’re paying some huge cash, the display’s obviously primary, method out in entrance of everybody else. So if I used to be working it, it could be a distinct tale.”
Kyle and Jackie are two of the highest paid personalities in Australia, having re-signed with ARN in 2019 in a deal which is able to see them stay on-air till the top of 2024.
Information.com.au reported on the time the brand new contracts ensure Kyle and Jackie between $7-8 million each and every consistent with yr.
The staggering deal manner they receives a commission greater than $39,000 each and every consistent with three-and-a-half hour radio display.
It sounds as if to be cash smartly spent by means of ARN, with Kyle and Jackie O proceeding to dominate in the newest spherical of radio rankings which have been launched in July.
They’re lately the #1 FM rated breakfast display in Sydney with a 17.1 consistent with cent target audience percentage
For context, their nearest FM competitor is WSFM’s Jonesy and Amanda who’ve a 7.7 consistent with cent target audience percentage.