Aussie gossip monger Influencer Updates AU (@influencer.updates.au) has given a tell-all interview about how she began conserving influencers to account and this right here, people, is TEA.
I like drama up to the following particular person (and should you declare to not, I’m sorry, however I don’t imagine you), so I spend a excellent bite of time breathing in the goss shared by way of IGs within the likes of Deuxmoi, Aussie Influencer Evaluations and Influencer Updates AU.
I’m, alternatively, much more occupied with how TF anyone makes a decision to commit a lot in their lifestyles to delving into the lives of others. So, consider my absolute fkn pleasure when Amber Paul, the brains in the back of Influencer Updates AU, dished the how and why in a talk with the Daily Mail Australia.
The Geelong-based mum-of-two was once on maternity go away all over the COVID lockdowns and — like maximum folks — discovered she had a shit-ton of time on her palms.
And, like maximum folks gossip-hungry fiends, she began Insta-stalking influencers.
“My motivation for beginning the account was once that none of my buddies or circle of relatives cared about the rest I needed to say,” Amber defined. And in truth, I may say the similar about me speaking to my family members about Taylor Swift.
ANYWAY.
Amber added that on the time, “there weren’t many of us speaking about Australian influencers on-line”.
“My sister Kayla, the landlord of Tribe Skin care, recommended I get started a TikTok web page the place I will communicate in regards to the attention-grabbing issues that Australian Influencers are doing,” she defined.
So, in November 2020, the younger mum shared her first TikTok, which was once about YouTuber Ashley Mescia revealing her fresh breast augmentation surgical treatment. It garnered a whopping 50,000 perspectives in a question of hours.
Inside six months of sharing common content material about well known influencers, Amber had nabbed over 70,000 fans at the clock app. She then made the bounce to IG in July 2021.
She’s since grew to become her facet venture right into a full-time gig, having surrender her process as an accountant to concentrate on bringing her fans tea about influencers’ accomplishments, controversies and breakups, which she assets from fans with insider wisdom.
Sharing the full, unedited interview to her Instagram web page, Amber confessed the “maximum stunning” influencer drama she’s come throughout was once “in April this 12 months” when Emma Claiir admitted to killing a cat by way of “swinging it round”.
She even dished that she’s sitting on information about an alleged dishonest scandal involving an “Australian influencer couple”, however is but to submit about it as a result of she hasn’t “observed any evidence”.
Amber additionally shot down grievance that she’s the usage of the guise of “calling [influencers] out” as a way to unfairly criticise the ones within the public eye.
“All of us make errors in lifestyles and it’s simply that influencers’ errors are available in the market for us all to look, pass judgement on and criticise,” she stated.
Given this, Amber isn’t resistant to gritty legal cases or influencers blocking her from seeing their IG content material. However it’s now not conserving her again from incomes large from what was once in the beginning a passion.
On the time of writing, Influencer Updates AU lately sits at 61.4k Instagram fans, 2,500 of whom paid $20 to get entry to unique Q&As, day by day Instagram Tales and the names of influencers which are usually blocked out within the IG’s public posts.
For the ones fast at the math, that’s over $50,000 Amber has earned from striking her tea in the back of a paywall up to now.
XOXO, Gossip Woman is shaking in her dressmaker boots.
